As a former Marketing Manager, Joanna has worked for some of Australasia’s most-loved brands and now helps business owners and HR professionals to think like marketers in their quest to attract top talent. 

In addition to creating recruitment campaigns, her expertise in screening and shortlisting helps busy professionals focus on what they do best.  Joanna was a guest speaker at the NZ HR Expo, where she advised on how to harness social media as a recruitment tool and is a regular contributor to Talent Propeller’s industry journals.

Experience includes –

  • 15 years in Corporate Australia delivering innovation in multi-million dollar marketing portfolios
  • Running a group of professional services businesses
  • The development of Talent Attraction Strategies and Recruitment programs
  • Customer Engagement, and implementation of Experience and Centricity programs

When she is not kicking butt for her Australian clients, she’s mum to rescue dogs and is a sessional lecturer and online learning content creator for RMIT, also working her way around the wine regions of the world.

“My passion is to partner with businesses and create great experiences that drive growth, attract the best staff, build brand loyalty and ensure competitive differentiation.”